{ "@context": "https://schema.org", "@type": "Person", "@id": "https://mark-personal-site.vercel.app/#mark-wong", "name": "Mark Wong", "url": "https://mark-personal-site.vercel.app/", "mainEntityOfPage": "https://mark-personal-site.vercel.app/", "jobTitle": "Founder of IMPOSSIBREW", "description": "Mark Wong is the founder of IMPOSSIBREW. 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Mark appeared in Series 19 in 2022." }, { "name": "St Edmund's School", "type": "School", "note": "The school in Canterbury that Mark attended after moving to the UK." }, { "name": "Durham University", "type": "University", "note": "Mark studied Philosophy at Grey College and started the early IMPOSSIBREW work there." } ], "claims": [ { "fact": "Mark Wong was born in Hong Kong and moved to the UK with his younger brother at age 13.", "sources": [ "https://dragonsden.blog.gov.uk/2022/01/27/dragons-den-episode-4-series-19/", "https://www.youtube.com/watch?v=QlGDwf2E_ic" ] }, { "fact": "He attended St Edmund's School in Canterbury, won a double scholarship and became the school's first non-Caucasian head boy.", "sources": [ "https://www.kentonline.co.uk/canterbury/news/former-kent-pupil-pitches-alcohol-free-beer-on-dragons-den-261452/", "https://metro.co.uk/2025/02/18/five-dragons-den-stars-rejected-company-now-worth-12-000-000-22580466/" ] }, { "fact": "He studied Philosophy at Grey College, Durham University, and graduated with a First-class degree in 2020.", "sources": [ "https://www.durham.ac.uk/alumni/the-hub/scholarships/durham-200-hong-kong-scholarships/", "https://emberstartups.com/businesses/impossibrew-crowdcube-non-alcoholic-beer-company-thats-brewed-over-2-5m-turnover/" ] }, { "fact": "He qualified as a French Wine Scholar and was reported as one of the highest-scoring candidates in the country.", "sources": [ "https://www.kentonline.co.uk/canterbury/news/former-kent-pupil-pitches-alcohol-free-beer-on-dragons-den-261452/" ] }, { "fact": "He worked with Professor Paul Chazot at Durham University on early product research and launched IMPOSSIBREW in 2021.", "sources": [ "https://www.durham.ac.uk/study/careers-employability-enterprise/our-services/start-new-ventures/success-stories/", "https://www.bbc.co.uk/news/business-68138944" ] }, { "fact": "He appeared on the television programme Dragons' Den in 2022. BBC is the broadcaster. The five Dragons did not invest.", "sources": [ "https://dragonsden.blog.gov.uk/2022/01/27/dragons-den-episode-4-series-19/", "https://www.youtube.com/watch?v=x2K51aYBgCQ" ] }, { "fact": "He won Great British Food & Drink Entrepreneur of the Year in 2022.", "sources": [ "https://www.smeweb.com/great-british-entrepreneur-awards-the-winners/" ] }, { "fact": "IMPOSSIBREW Lager and Hazy Pale Ale were England country winners at the World Beer Awards in 2023.", "sources": [ "https://www.worldbeerawards.com/winner-beer/beer/2023/worlds-best-no--low-alcohol-lager-47724-world-beer-awards-2023" ] }, { "fact": "IMPOSSIBREW was included in the Startups 100 in both 2024 and 2025.", "sources": [ "https://startups.co.uk/startups-100/2024/impossibrew/", "https://startups.co.uk/startups-100/2025/impossibrew-2025/" ] }, { "fact": "Durham University describes IMPOSSIBREW as its first Venture Lab startup to raise more than £1 million and reach £1 million annual turnover.", "sources": [ "https://www.durham.ac.uk/study/careers-employability-enterprise/our-services/start-new-ventures/success-stories/" ] }, { "fact": "IMPOSSIBREW sells alcohol-free beer online and through Ocado.", "sources": [ "https://www.thegrocer.co.uk/news/functional-alcohol-free-challenger-impossibrew-seals-retail-debut-with-ocado/714226.article", "https://www.ocado.com/products/impossibrew-alcohol-free-enhanced-lager/680932011", "https://impossibrew.co.uk/" ] }, { "fact": "The Drinks Business reported in June 2026 that IMPOSSIBREW recorded £3.57 million revenue for 2025 with a four-person core team.", "sources": [ "https://www.thedrinksbusiness.com/2026/06/whats-next-for-impossibrew/" ] }, { "fact": "IMPOSSIBREW uses internal AI agents and automation in company operations.", "sources": [ "https://www.thedrinksbusiness.com/2026/06/whats-next-for-impossibrew/", "https://www.chroniclelive.co.uk/whats-on/food-drink-news/north-east-entrepreneur-knocked-back-34105744" ] } ], "timeline": [ { "year": "Age 13", "title": "Moved from Hong Kong to the UK", "body": "Mark moved to the UK with his younger brother and attended school in Canterbury.", "sources": [ "https://dragonsden.blog.gov.uk/2022/01/27/dragons-den-episode-4-series-19/", "https://www.youtube.com/watch?v=QlGDwf2E_ic" ] }, { "year": "School", "title": "St Edmund's School", "body": "He won a double scholarship and became the school's first non-Caucasian head boy.", "sources": [ "https://www.kentonline.co.uk/canterbury/news/former-kent-pupil-pitches-alcohol-free-beer-on-dragons-den-261452/", "https://metro.co.uk/2025/02/18/five-dragons-den-stars-rejected-company-now-worth-12-000-000-22580466/" ] }, { "year": "2017-2020", "title": "Durham University", "body": "He studied Philosophy at Grey College, qualified as a French Wine Scholar and graduated with a First-class degree in 2020.", "sources": [ "https://www.durham.ac.uk/alumni/the-hub/scholarships/durham-200-hong-kong-scholarships/", "https://emberstartups.com/businesses/impossibrew-crowdcube-non-alcoholic-beer-company-thats-brewed-over-2-5m-turnover/" ] }, { "year": "2019-2020", "title": "Early product research", "body": "He began developing an alcohol-free beer and worked with Professor Paul Chazot at Durham University on the early formulation.", "sources": [ "https://www.durham.ac.uk/study/careers-employability-enterprise/our-services/start-new-ventures/success-stories/", "https://www.bbc.co.uk/news/business-68138944" ] }, { "year": "2020", "title": "Company incorporated", "body": "The company now called A1CO Ltd was incorporated as IMPOSSIBREW Limited in November 2020.", "sources": [ "https://find-and-update.company-information.service.gov.uk/company/13014642" ] }, { "year": "2021", "title": "IMPOSSIBREW launched", "body": "The website launched in January. The company shipped its first production batch and won the Entrepreneurial Impact Award at Durham University’s Blueprint Startup Challenge.", "sources": [ "https://www.durham.ac.uk/study/careers-employability-enterprise/our-services/start-new-ventures/success-stories/" ] }, { "year": "2022", "title": "Dragons' Den and first crowdfund", "body": "Mark pitched IMPOSSIBREW on Dragons' Den. The five Dragons did not invest. Later that year, the company completed its first Crowdcube campaign and Mark won Great British Food & Drink Entrepreneur of the Year.", "sources": [ "https://dragonsden.blog.gov.uk/2022/01/27/dragons-den-episode-4-series-19/", "https://www.smeweb.com/great-british-entrepreneur-awards-the-winners/" ] }, { "year": "2023", "title": "Product and company awards", "body": "IMPOSSIBREW was named Food & Drink Startup of the Year. Its Lager and Hazy Pale Ale were recognised as England country winners at the World Beer Awards.", "sources": [ "https://startups.co.uk/startups-100/2024/impossibrew/", "https://www.worldbeerawards.com/winner-beer/beer/2023/worlds-best-no--low-alcohol-lager-47724-world-beer-awards-2023" ] }, { "year": "2024", "title": "BBC coverage and Startups 100", "body": "BBC News interviewed Mark about the brewing process. Startups 100 placed IMPOSSIBREW at number 26 and shortlisted Mark for its Exceptional Founder Award.", "sources": [ "https://www.bbc.co.uk/news/business-68138944", "https://startups.co.uk/startups-100/2024/impossibrew/" ] }, { "year": "2025", "title": "Second crowdfund and repeat Startups 100 listing", "body": "Independent coverage reported that the second Crowdcube campaign passed £1.2 million within 24 hours. IMPOSSIBREW was included in the Startups 100 for a second year.", "sources": [ "https://www.thegrocer.co.uk/news/impossibrew-smashes-crowdfunding-campaign-to-raise-more-than-1m/700295.article", "https://startups.co.uk/startups-100/2025/impossibrew-2025/" ] }, { "year": "2026", "title": "Ocado launch and operating-model coverage", "body": "IMPOSSIBREW launched with Ocado. The Drinks Business and ChronicleLive separately reported on the company’s growth and use of a four-person, automation-supported operating model.", "sources": [ "https://www.thegrocer.co.uk/news/functional-alcohol-free-challenger-impossibrew-seals-retail-debut-with-ocado/714226.article", "https://www.thedrinksbusiness.com/2026/06/whats-next-for-impossibrew/", "https://www.chroniclelive.co.uk/whats-on/food-drink-news/north-east-entrepreneur-knocked-back-34105744" ] } ], "workRecord": [ { "title": "Legal company record", "body": "A1CO Ltd was incorporated as IMPOSSIBREW Limited. Companies House records the active legal entity and company number 13014642.", "sources": [ "https://find-and-update.company-information.service.gov.uk/company/13014642" ], "dateDisplay": "November 2020" }, { "title": "Product research and launch", "body": "Mark worked with Professor Paul Chazot at Durham University on the early formulation. IMPOSSIBREW began trading in 2021.", "sources": [ "https://www.durham.ac.uk/study/careers-employability-enterprise/our-services/start-new-ventures/success-stories/", "https://www.bbc.co.uk/news/business-68138944" ], "dateDisplay": "2020-2021" }, { "title": "Public crowdfunding", "body": "The company completed two public Crowdcube campaigns. The Grocer reported that the 2025 campaign passed £1.2 million within 24 hours and later exceeded £1.4 million.", "sources": [ "https://www.business-live.co.uk/enterprise/dragons-den-impossibrew-crowdfund-invest-23037652", "https://www.thegrocer.co.uk/news/impossibrew-smashes-crowdfunding-campaign-to-raise-more-than-1m/700295.article" ], "dateDisplay": "2022 and 2025" }, { "title": "National grocery distribution", "body": "Enhanced Lager and Enhanced Hazy Pale launched with Ocado as the company’s first major supermarket listing.", "sources": [ "https://www.thegrocer.co.uk/news/functional-alcohol-free-challenger-impossibrew-seals-retail-debut-with-ocado/714226.article", "https://www.ocado.com/products/impossibrew-alcohol-free-enhanced-lager/680932011" ], "dateDisplay": "January 2026" }, { "title": "Lean operating model", "body": "The Drinks Business reported £3.57 million revenue for 2025 and a four-person team using internal automation for operations, reporting, customer insight and content production. These figures are dated to the publication, not presented as current live values.", "sources": [ "https://www.thedrinksbusiness.com/2026/06/whats-next-for-impossibrew/", "https://www.chroniclelive.co.uk/whats-on/food-drink-news/north-east-entrepreneur-knocked-back-34105744" ], "dateDisplay": "June 2026" } ], "subjectOf": [ { "@type": "MediaObject", "name": "Official Dragons' Den video", "description": "The Series 19 pitch, published by the official programme channel.", "dateDisplay": "27 January 2022", "datePublished": "2022-01-27", "publisher": { "@type": "Organization", "name": "Dragons' Den" }, "url": "https://www.youtube.com/watch?v=x2K51aYBgCQ" }, { "@type": "MediaObject", "name": "What Dragons' Den is really like", "description": "A 40-minute interview about moving to the UK, early product work and the programme.", "dateDisplay": "21 February 2022", "datePublished": "2022-02-21", "publisher": { "@type": "Organization", "name": "If Only They Knew" }, "url": "https://www.youtube.com/watch?v=QlGDwf2E_ic" }, { "@type": "PodcastEpisode", "name": "What's it Like Inside Dragon's Den?", "description": "A conversation about starting IMPOSSIBREW, crowdfunding and the Dragons' Den experience.", "dateDisplay": "19 May 2022", "datePublished": "2022-05-19", "publisher": { "@type": "Organization", "name": "PennyBooks" }, "url": "https://pennybooks.io/podcasts/whats-it-like-inside-dragons-den/" }, { "@type": "MediaObject", "name": "The future of functional non-alcoholic beer", "description": "An industry interview about product principles, category development and company operations.", "dateDisplay": "30 January 2023", "datePublished": "2023-01-30", "publisher": { "@type": "Organization", "name": "BeverageDaily" }, "url": "https://www.beveragedaily.com/Article/2023/01/30/My-Drynuary-Impossibrew-on-the-future-of-functional-non-alcoholic-beers/" }, { "@type": "PodcastEpisode", "name": "Redefining alcohol-free options", "description": "A discussion of the 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investment", "dateDisplay": "27 January 2025", "datePublished": "2025-01-27", "publisher": { "@type": "Organization", "name": "ChronicleLive" }, "genre": "Independent news", "url": "https://www.chroniclelive.co.uk/news/north-east-news/durham-entrepreneur-rejected-dragons-den-30872455" }, { "@type": "NewsArticle", "name": "IMPOSSIBREW crowdfunding passes £1.2m within 24 hours", "dateDisplay": "31 January 2025", "datePublished": "2025-01-31", "publisher": { "@type": "Organization", "name": "The Drinks Business" }, "genre": "Trade press", "url": "https://www.thedrinksbusiness.com/2025/01/impossibrew-crowdfunding-jumps-to-1-2m-in-under-24hrs/" }, { "@type": "NewsArticle", "name": "Former Canterbury schoolboy's IMPOSSIBREW firm after Dragons' Den", "dateDisplay": "1 February 2025", "datePublished": "2025-02-01", "publisher": { "@type": "Organization", "name": "KentOnline" }, "genre": "Independent news", "url": 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